Hmm… According to MSNBC, there actually is something to the idea that putting a book in a customer’s hand will make them more likely to buy it.
Of course, if they don’t buy it, it also make it more likely that the customer will end up putting it on a random shelf where you’ll never find it again. But oh, the joy of finally finding that Cultural Studies book that a customer last week had been screaming about, filed under Aquatic Life!
I suspect that there must be a mathematics of misplacement, determining the probability that a book that is in the wrong place might in any given wrong place. It would, of course, have to take into account the location of the bathrooms, the percentage of kids flinging things about, and the like. But it’s a dissertation waiting to be written, if no one has done so yet.
(Hat tip to the Book Promotion Blog,)
Study: If you touch it, you will buy it – Behavior- msnbc.com.
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I remember you telling me once long ago that once I took a book off the shelf, I always ended up buying it, no matter what hesitation gestures I made after picking it up.
No longer true, alas or fortunately as the case may be.
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